Showing posts with label Pinaka Interactive. Show all posts
Showing posts with label Pinaka Interactive. Show all posts

Monday, November 26, 2012

Gaining Control - Postnoon Hyd Article


Postnoon Hyderabad had contacted  for an article on women in gaming.
Click here for the article.

Posting the same here:


Looking at the big push toward mobile gaming and casual gaming and what’s happening with the Nintendo Wii, women are slowly entering the gaming industry. Their numbers are few but there is hope for change.

Female representation in the creative industries has always been a topic for debate. Take the gaming industry in India for example. It has predominantly been a male-dominated one. So much so that hearing of a women gamer or developer in India has been few and far in between. We spoke with two women from the industry to know of where women stand in this field.
Purnima Iyer, game designer at Knowledge Adventure India (Bangalore) and Co-founder at Pinaka Interactive (Navi Mumbai) gives us an insight. On the industry she says it is a fledgling one. “It is great, still growing and has a long way to go. Innovation and quality is what we need to focus on. We should help each other out, share knowledge, promote and grow together,” she says. Numerous questions come to mind talking about women in the gaming industry, ‘Is the profession suitable for women? What are the timings? What about male co-workers, family etc…?’
Answering all these questions, Moumita Paul, a game designer at Lakshya, Pune says, “This profession has a lot of potential for women. There is a whole lot of different things to be done and not just gaming. There is testing, designing, production and developing and women can be a part of all this. Women have a flair for the creative, however, production has its limitations in terms of family because of the long hours.” Purnima adds that most companies do have flexible hours and work-from-home options.
For Moumita, getting into the industry was met with opposition from her mum who was concerned for her. Her mother stopped speaking with her, but Moumita persisted and finally won her over.
On the behaviour of men in this industry, Purnima says, “It can be quite subjective, some do some don’t.” But Moumita feels otherwise, “At least at work, men are very welcoming and supportive as there are very few enterprising women. In fact, most of them are surprised that a woman could be part of the programming or developing.”
But the bone of the contention still remains the portrayal of women. Moumita who is also an avid gamer, agrees that mostly women are given sexy avatars in games.
“Women are mainly designed to be hot and sexy as that’s how the men prefer them to be.” Purnima adds, “There are games which portray women as the damsel in distress who has to be rescued by the male protagonist; but then that is the case with most fairy tales too! There are games where the women are portrayed as equals. Whether they are the protagonist (Lara Croft, Bayonetta) or feature as a supporting protagonist (Half-Life 2). Many RPG (Role-playing Game) and RTS (Real-Time-Strategy) games give you the option of creating a woman character and building woman units respectively. Then of course is the question of objectifying and sexualising the women. To that, we have games like Portal where the playable character Chell, was not sexualised.”
But what both women seem to agree is on the lack of awareness and false concepts regarding a career in this field. At the NASSCOM Game Developer’s Conference this year in Pune the Women in games panel, announced the formation of a Women in Games Special Interest Group, which will help attract more women to the field. Moumita advises that all the women out there who are looking for a chance should do their research first and then enter this field. Half-baked notions can be dangerous.

'Let the Games Begin' - Indian Express Article

Somehow missed posting this here...

Indian Express did a coverage of the Indie game studios in India. We (Pinaka Interactive) got a teeny tiny mention too ^_^

Click here for the article.

The article is super big. So just posting my two cents that was printed/published:


“Startups are probably sprouting even as we speak,” says Purnima Iyer, who runs a game design consultancy, Pinaka Interactive, along with Deepti Raavi, in Navi Mumbai. “With mobile game development becoming so easy, everyone I know seems to be starting their own company.”

Monday, February 6, 2012

Gaming: Enter the male bastion - TOI Bangalore Article

TOI Bangalore had contacted me for an article on women in gaming. Considering the fact that it's always the Bangalore newspapers that contact me, I think I should shift base there! :P

Click here for the article.

Posting the article here. Colored my quotes.


Gaming blows these girls away 
Narayanan Krishnaswami TNN

Bangalore: Nehal Shah is a twentysomething independent design researcher.She is also a level 67 Tauren Druid in Blizzards Massively Multiplayer Online blockbuster,World of Warcraft,and a gamer for the last 12 years.
Shah says she spends two to three hours everyday gaming and spends at least a thousand rupees a month on her hobby.Shah is one of a very rare breed,the female Indian gamer.Worldwide,women make up 40% of the gaming public.In India,that number of those who identify themselves as gamers is almost non-existent.Mehr Singh is a film student in Pune.I just dont get why women dont game,I really dont think its because games are marketed more towards males.I grew up with gaming--we started off with those ancient consoles that used cartridges and I have always enjoyed it, she says.

Gaming: enter the male bastion
Bangalore: Mehr spent most of her second year of film studies two to six hours daily playing Defence of the Ancients in a nearby gaming parlour.I was introduced to DoTA by a bunch of my friends all guys,though,and I was blown away, she says.

Pradipta Sarkar,27,is an editor in a New Delhi publishing house.She doesnt have a console,but she says she loves playing games whenever she has access to one.I go to my friends places when I want to play and I play for hours at a time. Pradipta believes buying a game console is simply not on the radar of women consumers. I like to play,but I'm not willing to spend Rs 30,000 on a gaming console,"she says.

Purnima Iyer is the co-founder of Pinaka Interactive,a Mumbai-based game and app design company.She says there could be several reasons for the low numbers of women gamers in India.The expenditure may not be supported by the family,the friend circle may not be involved in gaming,and some have the notion that gaming is for men and women playing games are looked down upon or even called irresponsible.Plus,not many games are women friendly and tend to have strong stereotypes that are oriented towards men,like violence,gore and skimpily-clad women.

Purnima says there are things about gaming behaviour that she finds irritating which may put off other women gamers. In a MMOG (massively multiplayer online game) context,when you walk in as a female avatar,firstly they assume you are a cross-dresser.Once you make them realize thats not the case,they get all lovey-dovey.While this can be advantageous for some (many quest items can be easily retrieved),it gets really troublesome.They rarely call you for a raid etc,just because they assume you cant play as well as a guy! 

The gaming industry,which has always been a male bastion,believes that a game with a female as a main character will suffer in terms of sales unless she is skimpily clad and improbably endowed as in the early iterations of Lara Croft or the more recent Bayonetta.Stereotypes like these have perpetuated the association of videogames with male adolescents.

There have been attempts within the industry to change this.Lara Crofts latest avatar shows her realistically proportioned and giving up her very short shorts for a sensible pair of jeans.Mass Effects advertising now shows Commander Shepard as a woman in armor."Things are changing for good",agrees Purnima. "But sometimes,it's fun to play as a male character like in GTA".